Project Spotlight: Redlines Design Studio, LLC
Posted by Nam-o | Filed under Pure Business, design
Who? Redlines Design Studio, LLC
Website: redlinesdesignstudio.com
Company Background: A small company that offers full architectural production services for architectural firms, developers, contractors & interior designers. Redlines’ pièce de résistance provide solutions for larger firms looking to outsource their jobs to without the need to worry about additional expenses such as: overhead cost, program licenses, additional workstations, and employee benefits.
Services: Logo, Business Cards, Brochures, Bulletin Fliers and Web Design
About 3 months ago, George Santizo (owner) of Redlines Design Studio, LLC contacted me with a simple request: Review and creatively expand on his preliminary business card and brochure sketches.
After reviewing his sketches, I determined he’s looking for something clean and modern. I decided to do a bit of tweaking to his base design. The first thing on the agenda was to develop some type of identity and branding starting with the color, logo and typography.
I decided to continue the three basic colors employed on George’s initial sketches: Black, Red and White. The logo is a bit of a play of the logo on the sketch but also resembles the shape of the letter “r” to represent “Redlines”.
Once the identity and branding has been solidified, I proceeded with the construction of the business card and the brochure.
By keeping it simple and working off of my design principle, I achieved on creating a piece of media that embodied words such as: solid, bold and modern. You will notice on one side of the media is plastered with a calm white background and then when you flip it around, you will notice a very physique red. Overall, the design package successfully draws attention and creates depth.
The continuity of the theme can be found on the bulletin fliers and the website.
Overall, the project was a success. The package (business card, brochure, bulletin flier, and website) all went live without any complications and the client was extremely satisfied!
Tags: branding, business card, logo, project, redlines design studio, redlinesdesignstudio.com, spotlight, website
Leave a Reply
You must be logged in to post a comment.
